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![PDF] Applying Keller's Brand Equity Model in a B2B Context: Limitations and an Empirical Test | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/88a2a8a10cff41e04a98ec9c9b47a2c0b34d6289/2-Figure1-1.png "PDF] Applying Keller's Brand Equity Model in a B2B Context: Limitations and an Empirical Test | Semantic Scholar")
PDF] Applying Keller's Brand Equity Model in a B2B Context: Limitations and an Empirical Test | Semantic Scholar
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